Ideas and Resources


About Us

There is nothing more dangerous than an idea, when it’s the only one we have.’ – Emile Chartier

A successful business is built from successful product. Having spent 20+ years in business consulting across continents from start-ups to multi-nations, I deliver ‘pragmatic magic’.

I help companies maximise their products – supporting leadership capability, developing product capability, channelling diversity of thought all to drive commercial success.

If you are in a growth trap with your product set, or not sure how to harness them. Then let’s talk.

Peter Bricknell, Founder.

Example Clients

Example clients that we’ve worked with as Product Max and before. From start-ups to scale-ups to multi-nationals