Breaking up with your favourite brand is hard to do
Have you ever been loyal to a brand and then just moved? Isn’t it strange how emotional that can feel when it is just a product? I have always loved …
Maximising your Product Success
By developing the capability to deliver
Have you ever been loyal to a brand and then just moved? Isn’t it strange how emotional that can feel when it is just a product? I have always loved …
Inc Magazine has a great article on the speed traps for managing fast growth. This then begs the question of what do you do about it? Taking the 6 scenarios …
It can feel like your are running to keep up. It’s difficult to recruit, inflation is rampant, supply chains can be flaky, even core technology tools have outages, and world …
You and your business been successful so far but you strive for more. What’s more you may well be facing a ‘growth trap’ – a point in growth where what worked before needs to change to get you to the next level. Breaking through the product growth traps can reduce the long term cost of service, increase revenue, simplify sales and marketing, and increase customer satisfaction. We help organisations in four ways:
We help organisations build their product capability in six ways:
Knowing how your products meet customer needs and contribute to your business plans is key.
A clear way to listen to markets and customers and drive that into the roadmap for the product
A clear process to deliver the product on time and to the desired internal and external promises
Making sure there are simple ways of budgetting, decision making and tracking so that the leadership team can focus on what matters.
The whole takes an attitude of product (not project), listening to customers, continuous improvement, and implementing new ideas.
All departments – marketing, sales, delivery, support and development understand their roles in product success, and work together rather than in siloes
‘There is nothing more dangerous than an idea, when it’s the only one we have.’ – Emile Chartier
A successful business is built from successful product. Having spent 20+ years in business consulting across continents from start-ups to multi-nations, I deliver ‘pragmatic magic’.
I help companies maximise their products – supporting leadership capability, developing product capability, channelling diversity of thought all to drive commercial success.
If you are in a growth trap with your product set, or not sure how to harness them. Then let’s talk.
Peter Bricknell, Founder.
“We engaged Pete and his team to consider the product we had created. From our perspective the product was technically good and developing technology in the way we thought was right for the market. What Pete did was to turn the perspective to how the customers perceived and used the product and reoriented our developments to their needs and desires. Our development process was reoriented from a technology focus to a needs-based focus.”
“I engaged Peter to help think about turning my vision for the future of work into a practical set of products and the marketing funnels that bring people to those services. We shaped out a proposition for portfolio executives, and developed a self-study course on finding freedom and joy at work. Peter brought rich experience and a pragmatic approach to establishing an effective strategy to evolving my product offer. He was committed to being hands on when necessary while focussed on delivery.”
“Pete is a trusted advisor and multi-talented operator. He was a crucial part of designing and executing Proatar’s formal launch, which was held at the iconic Lord’s Cricket Ground. We also could not have launched a new product within our portfolio without Pete’s ingenuity and end-to-end dedication, from concept to reality.”
Feel free to contact us to explore how our services may match your needs. The best starting point is a short 15 minute call to understand your needs, and whether there is something we do to meet those needs. Feel free to contact us or book a call time with us via our online calendar:
Book an initial 15 minute Call