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Breaking the Growth Traps

You and your business been successful so far but you strive for more. What’s more you may well be facing a ‘growth trap’ – a point in growth where what worked before needs to change to get you to the next level. Breaking through the product growth traps can reduce the long term cost of service, increase revenue, simplify sales and marketing, and increase customer satisfaction. We help organisations in four ways:

  • Product and/or Programme review to see where you are doing well, and where there could be improvements
  • Product strategy and roadmap shaping – to realign the product / market fit for the new world
  • Part-time Chief Product Officer – access to all the experience, at a fraction of the full time cost, to develop the capability
  • Product Expertise on the Board – having a product mindset on the board to provide insight, advice, and guidance

We help organisations build their product capability in six ways:

#1 Clear Product Vision and Strategy

Knowing how your products meet customer needs and contribute to your business plans is key.

#2 Product Innovation & Discovery

A clear way to listen to markets and customers and drive that into the roadmap for the product

#3 Product Delivery and Operation

A clear process to deliver the product on time and to the desired internal and external promises

#4 Team and Ways of Working

Making sure there are simple ways of budgetting, decision making and tracking so that the leadership team can focus on what matters.

#5 A Product Mindset across the organisation

The whole takes an attitude of product (not project), listening to customers, continuous improvement, and implementing new ideas.

#6 Product Organisation Support

All departments – marketing, sales, delivery, support and development understand their roles in product success, and work together rather than in siloes

About Us

‘There is nothing more dangerous than an idea, when it’s the only one we have.’ – Emile Chartier

A successful business is built from successful product. Having spent 20+ years in business consulting across continents from start-ups to multi-nations, I deliver ‘pragmatic magic’.

I help companies maximise their products – supporting leadership capability, developing product capability, channelling diversity of thought all to drive commercial success.

If you are in a growth trap with your product set, or not sure how to harness them. Then let’s talk.

Peter Bricknell, Founder.

Example Clients

Example clients that we’ve worked with as Product Max and before. From start-ups to scale-ups to multi-nationals

Testimonials

Chris JonesFounder, SMART Curriculum

Building the Product Road Mapping

“We engaged Pete and his team to consider the product we had created. From our perspective the product was technically good and developing technology in the way we thought was right for the market. What Pete did was to turn the perspective to how the customers perceived and used the product and reoriented our developments to their needs and desires. Our development process was reoriented from a technology focus to a needs-based focus.”

Charles McLachlanEntrepreneur, Founder Proatar

Developing the Marketing Productset

“I engaged Peter to help think about turning my vision for the future of work into a practical set of products and the marketing funnels that bring people to those services. We shaped out a proposition for portfolio executives, and developed a self-study course on finding freedom and joy at work. Peter brought rich experience and a pragmatic approach to establishing an effective strategy to evolving my product offer. He was committed to being hands on when necessary while focussed on delivery.”

Christy KulasingamEntrepreneur, Co-Founder of Proatar

Product Launch and end-to-end experience

“Pete is a trusted advisor and multi-talented operator. He was a crucial part of designing and executing Proatar’s formal launch, which was held at the iconic Lord’s Cricket Ground. We also could not have launched a new product within our portfolio without Pete’s ingenuity and end-to-end dedication, from concept to reality.”

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    Contact Us

    Registered Office
    71-75, Shelton Street
    London WC2H 9JQ
    United Kingdom
    07887 794373
    info@Product-Max.com
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